Coba Biomedical, brand guide

The idea

A stage for real work.

Coba is a quiet white stage for disciplined, precise and fast work. Real people and real footage do the talking. The logo stays small, colour stays rare, and tone carries the brand. On that stage, everything has a place, and the only light is where two parts join.

FlatThe logo is never embossed, glassy or lit. It stays flat and lets the surface do the work.

The pocketWhere things live. Lift an instrument out and its empty shape still tells you what it was.

The joinWhere things connect. Electric and Ice appear only where two parts meet.

Logo

Always flat.

Ink on white, white on Abyss, white on Deep. No embossing, no glass, no light across it. The owl is the only curve in the system.

Flat

Ink on white

White on Abyss

White on Deep

Development
Group

LockupA cut divides Coba from a programme or partner.

Clear space and sizeThe owl’s height on every side. At least 90 px or 22 mm wide.

The rise

Instruments rise out of the page.

Every instrument sits in a recess cut to its exact outline, flush with the surface. As you arrive, it lifts out and casts a real shadow. For Burrow, the join between handpiece and attachment is where the light is.

Exact outlineRecesses follow the real instrument, never a generic box.

Straight and levelInstruments sit level. Never tilted for drama.

One liftA few millimetres, with a true shadow. Nothing flies.

The cut

One line, with light inside.

A straight cut through the surface. Inside it, light moves from Ice to Electric to Deep. It’s the only place blue lives, and it always means the same thing: what Coba is building next, and the way closer.

Live / move or tilt, tap the cut

HairlineA detail or divider.

SeamSomething held back.

OpenA reveal, or access.

One per pieceA page, a card, a box or a post carries one cut or one blue edge. Never two.

Always straightVertical by default, horizontal when the layout needs it.

Colour

White surfaces. Blue light.

Surfaces

White#F5F5F3 / the Coba surface

Stone#C2BEB9 / print

Abyss#050A34 / what’s next

Ink#22252C / text

Light

Deep#092576 / large blue areas

Electric#085CF0 / thin light only

Ice#AFE9FD / highlights

Typography

Heavy, tight, and precise.

Next.

Statement / Hanken Grotesk ExtraBold 800 / tracking −5.5% / leading 90%

Engineering what surgery needs next.

Headline / ExtraBold 800 / tracking −4.5%

They see the problem where it happens. Then take it back to the bench.

Body / Regular 400 / 17–20 px / leading 150%

Coba Development Group

Section label / ExtraBold 800 / capitals, tracking +16%, Deep

ISO 13485 / In development

Technical label / IBM Plex Mono 400 / 11–12 px, capitals

Pressed.

Type in relief / headlines only, on white, where it can catch light

Surfaces

Four surfaces to build on.

Screen and print

White reliefThe default. Matte, lit, quiet.

StoneWith raised bright white.

Gloss cut on whiteClear gloss or pearl foil on textured white.

Screen and print

AbyssFor what’s next.

Assets

Built from the system.

Next.

Look closer.

Made here.

Get closer.

Social postsOne word, one real frame or one cut. Abyss for what’s next, white for Coba, Deep for the Development Group.

Burrow / Sterile attachment
ISO 13485

Instrument boxWhite matte lid, flat logo, one cut showing the lining inside.

Coba Biomedical
Bloemfontein, South Africa

Business cardsStone with raised white on the front, a gloss cut on the back, and the edge painted Electric.

Coba Biomedical / Bloemfontein

LetterheadWhite stock, flat logo, and the left edge painted with the blue line.

Coba
Development
Group

Get closer.

Development Group invitationOutside: textured white, a gloss cut, the name pressed in. Inside: Deep, with light from the fold.

Digital

The same relief, on screen.

Engineering what surgery needs next.

Button at rest

Hover and focus / the blue edge

HeroWhite relief surface, the statement, and an instrument rising.

ButtonsInk at rest. The blue edge appears only on hover and focus.

MenuA plain full-screen list. Current page in Deep.

Signature motion

The sketch.

An instrument draws itself line by line as you scroll, then separates into its parts. Every line lights Electric while it’s being drawn, then settles into ink. It shows the thinking before the thing.

Better instruments don’t start with instruments.

They start with what the surgeon is trying to do.

Signature motion

The fit.

The part settles into a pocket cut to its exact shape. When two parts meet, the join lights. It’s the only colour on the white.

Look closer.

A fresh one, every case.

Motion

Moves when you do.

The sketchDrawn line by line as you scroll, then taken apart. Used once per page, near the top.

The fitParts settle into their pocket and the join lights. Used for real instruments.

Real timeFootage is never slowed down. Cuts are hard.

Light follows youSurfaces respond to tilt or cursor. Nothing else moves on its own.

StillnessNo loops. The pause is part of it.

Photo and video

Real work, in real time.

Less logo, less graphic, more tone. You should know it’s Coba from the look of a frame before you see the name.

Real people, workingEngineers, machinists and surgeons doing the job. Nobody posing, nobody looking at the camera.

Precision, shot closeHands, tolerances, a part coming off the machine, an attachment seating.

Speed, in real timeFootage runs at real speed with hard cuts. Never slowed down for drama.

Cool daylightTrue whites and clean, even light. One light grade that looks the same in every frame.

Real soundPlays muted by default, with captions taken from what was actually said.

The logo, onceSmall and flat, in a corner or on the end frame. The footage carries the brand.

A surgeon’s hands in the operating room, showing the problem.

An engineer beside the surgeon. Daylight, no posing.

A part coming off the machine, real time.

A tolerance being checked, very close.

The finished part in a gloved hand.

Something on the bench, out of focus. Never the product itself.

These frames show the tone of each shot until real footage replaces them.

Specs

To start building.

Asset	Size	Build
Social post	1080 × 1350 px	One word, one cut or pressed logo, logo top left
Social story	1080 × 1920 px	Instrument rising on white relief, statement at the bottom
Business card	85 × 55 mm	Stone board, white foil or letterpress, Electric edge paint, gloss cut on back
Letterhead	A4	White stock, flat ink logo, Electric edge on the left
Invitation	A5 folded	Textured white, pearl foil cut, blind pressed name, Deep inside
Instrument box	To product	White matte, flat logo, die-cut window lined in Deep
Website hero	Full screen	White relief, statement, instrument rising
Fonts	Google Fonts	Hanken Grotesk 400–800, IBM Plex Mono 400
Colours	Hex	White #F5F5F3, Stone #C2BEB9, Ink #22252C, Abyss #050A34, Deep #092576, Electric #085CF0, Ice #AFE9FD